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Marketing | Features
Marketing
What is marketing? Marketing is an inclusive term that also means advertising and promoting. In our times no 'marketing' project is complete without utilizing the mediums of both the 'real' and 'virtual' worlds.
In the 'real' world marketing, promotion and advertising includes a panoply of techniques. for instance it may include display booths at expos, an article or ad in a newspaper, pens-cups-refrigerator magnets, blimps, radio and television jingles, hosting a non-profit, charity event and inviting the media. It also mean having business cards on hand.
Marketing, promotion and advertising may also include some sort of gimmick. A few summers ago a creative real estate agent in the neighborhood dressed up a few teenagers in 'houses' and gave them flyers to hand out to passersby. Though I am uncertain how his sales were for that summer, he sure captured a lot of attention. I am still talking about it. That is marketing !
But creativity is not exclusive only to the 'real' world it can also be applied In the virtual world. Perhaps one of the most creative advertising / marketing / promoting and thus selling gimmicks ever on the internet was engineered by a Alex Hew. At 21, Hew was a regular, broke undergrad who came up with a totally novel idea to sell pixels so that he could earn money to pay for his tuition. Well he was so successful that, the rest they say, is history.
In the virtual world, one excellent form of marketing and getting your 'brand-of-one' to a larger audience is definitely becoming active in subject-specific discussion groups. It is also answering questions and becoming 'an expert' in forums where your target group hangs out. Another effective kind of 'virtual' marketing, promotion and advertising is via viral marketing strategies . Not only do you get as many people as possible to sell your product, but given the Law of High Numbers, the more people who know of your product the greater the probability in getting the positive response that you want.
Our Resources and Information for Inventors page have some great links to professional marketers site. Check it out !
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